Social media optimization is using social media Portals and communities to generate publicity to increase the awareness of a brand, product, service or event. Social Media has grown over the years with new and exciting systems including RSS feeds, bookmarking sites, most known of them are the social networking web-sites, such as Facebook, Pinterest, google+, Twitter, youtube and blogging sites. Using SMO to generate traffic and awareness to your website through these portals has become part of online optimization. Imagine an ever growing system like a vehicle and some one decides to add a turbo engine with custom intakes to it. That is what SMO is to SEO. A boost to optimizing a website and its content by sharing across social media portals and networking sites.