W e’re a new generation agency, developed to assist advertisers in the digital era. Here at Channel of Affairs, we incorporated both the broadcast and geographical term to create the innovation of the Channel. We use the channel to convey information by joining the digital and physical within our global community.
As a channel runs far and long, connecting seas from distant lands so do we connect you to the digital world, offering new and innovative ways to bring your brand to consumers.
Channel of Affairs has very unique methodology in implementing digital marketing activities. We look into your business’s niche, research on it and also make a detailed study about your target audience, your product’s best features etc, so that we understand all that has to be known about your business and its competition.
A Look At How We Implement Digital Marketing
Our strategy will then focus on how to promote your brand in the best way, using effective and powerful digital marketing means through which you can experience positive results in a short while. Here is a look at how we implement digital marketing for your brand:
Our Process Contains
• Based on this information we create content that attracts them
• Define your Brand • Brand Positioning
• Establish a Business Strategy • Delivering your Brand
• Identify Target Audience • Develop Name/Logo/Tagline
• Research • Construct Toolkit
• We develop an email making campaign that effectively reaches out to your target audience and spreads the word on the benefits of your brand’s products or services • The content we create will be posted blogs and directories
• Content will be optimized with keywords so that it is quickly picked by search engines
• Make use of product placing by choosing the right area within the media for your message to appear.
The Channels Stream
• Solidify your Goals
• Determine your Audience
• Identify your Brand Image
• Implement Design Focus
• Measure your Goals through Analytics
⁃ Page Title
⁃ Meta Description
⁃ Meta Keywords
• Utilize & Incorporate Keywords into Headers
⁃ H1 headers
⁃ H2 headers
• Utilize Google/Bing Webmaster Tools & Google Analytics