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DIGITAL MARKETING MIAMI

DIGITAL
MARKETING

A great strategy is useless without flawless execution.

We’re a new generation agency, developed to assist advertisers in the digital era.

While the land based marketing is still doing strong right now, the reality is that digital marketing has surpassed it in many ways, mainly thanks to the increased exposure of the web. Being able to reach a lot more people and offering a much better range of tools that can be used in this regard, digital marketing is indeed the best option to promote a product right now, especially thanks to Miami digital marketing.

 

Thanks to it, you can access media buying, and you can even advertise on campus, not to mention that you can also use it to focus on mobile marketing or everything that will help your business get a better ROI.

A Look At The Digital Marketing Services That We Provide

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Online Presence

Why your Business needs an Online Presence

Despite the fact that the land based economy is not doing well all the time, the reality is that the online businesses are thriving, and that’s showcased by the annual growth of e-commerce which is around 25% year after year. Not only that, but 81% of small businesses had an online presence during the holiday season past year, and more than 50% of the entire business sector is active or think about using digital marketing. Channel of Affairs clearly showcases the importance of an online presence, and the need of having the best digital marketing or digital advertising unlike never before. But why does a company need to have an online presence?

A new economy

Purchasing items online is simpler, more convenient, and this is what has created a new economy in the world. Brick and mortar companies just can’t attract customers any more, and instead they need the help of a site in order to get even more exposure.

The web is a perfect venue for business

On the web you can reach an immense number of persons and the link to your site can be shared countless times. It’s also a great way for the small businesses to increase profits and grow, because the costs are minimal.

 

You can promote a better company image and improve branding efforts

 

Branding is necessary and with the help of an online presence you can further improve that. Not only does this allow you to acquire a much better perception from your users, but it also brings in front many more ways to promote your company image unlike never before.

Better customer support

If you have a site, you can better address customer support, not to mention that this will increase the customer satisfaction since the issue they encountered will be tackled in minutes. As a side bonus, you will acquire a much better, higher revenue and increase the overall profits.

Cut costs

Instead of paying a lot on land based advertising, you can cut the costs and promote yourself more efficiently online. It’s a more interesting and reliable way of doing business, one that will provide you with a wonderful way to stay in front of your competitors and increase sales.

No closing hours

You can do business 24/7 online if you so desire, because you can continue to make sales where the staff is sleeping. It’s an amazing way to improve your profitability and the investment of doing so is minimal.

You can be located anywhere

No matter where you are based as a business, you can create your site and sell through it. All you need are some good ways to deliver goods, if you sell physical products, but things get even easier if you sell only digital products. You can also invest in Miami digital marketing if you want to further promote your business, and all you need is a good site to start with!

 

As you can see, there are many reasons why a company should have an online presence. From the ease of use to professionalism and great results, having a good online presence is indeed a necessity and the results are huge to say the least. You should definitely try to build website Miami for your business as fast as possible, so you can reap the rewards as fast as possible!

Growth Trends

6 Digital Marketing Growth Trends

2016 will see Digital Marketing hitting USD76.6 Billion

That amount is enormous, but it only represents 35% of total advertising, almost double of the 19% in 2011. Dynamics used for measuring Digital Marketing growth include: Search Engine Marketing (SEM); Display Advertising; Mobile Marketing; Social Media Marketing (SMM) and Email Marketing.

Search Engine Marketing is Projected to be 43.49% of the total, or USD33.3B

Though the largest chunk of the total, it has dropped by 11% compared to 2011. It is a pattern that is declining year by year, but it is expected to persist for a number of years more. SEM is used in two main ways: Paid Advertisement or Pay-Per-Click (PPC) and Search Engine Optimization (SEO). PPC uses a strict time on the basis of your campaign while SEO is a long-term must-do tactic that gives one of the best value-per-result ratios.

Display Advertising is Projected to take 36.02% of total (USD27.6B)

Display Advertising expenditure will rise by 13.3% compared to 2011, mostly due to recently-launched services on biddable ads as well as improved online managing ad options. Display Advertising primarily uses logos; photographs and other graphical pictures; location maps; and the latest rich media.

Mobile Marketing will take 10.75% of total (USD8.3B)

In 2011, Mobile Marketing was a fairly new concept, thus in 2016 it is expected to showcase a massive 124.4% growth, outshining spending in both SMM and Email Marketing. This makes sense since implementing the latter two is less costly. For SMEs that decide to do it in-house instead of out-sourcing to third-party agencies, this could even be free’. Mobile Marketing includes SMS and MMS advertising, as well as Mobile Web Banners and Posters located at the top and the bottom of the page respectively. Others are Mobile Games and Videos.

Social Media Marketing will take 6.52% of total (USD4.9B)

This will grow by 41.4% from 2011 as more businesses turn to it. Despite this, its cost is small, even almost free in some instances. Failing to out-source your SMM and presence could obviously be dangerous since you will lack knowledge and experience. If you choose this route, the least you need to do is contracting a business consultant who has social media expertise for some fundamental tips.

Email marketing is Projected to be 3.22% (USD2.4B)

This is a decline of 36% from 2011. This is a class of ads belonging to the less pricey practices owing to the fact that today there exists a number of free tools that enable businesses to promote their voice via email almost with no cost.

So Why Care?

Are you scheduling your future tactics and expenditure share? Adapt according to your business model and field. All practices cannot fit all businesses, and vice versa. Though customizing your targeting may not directly save you cash, it most likely will alter your ROI ratio due to the fact that it will be on the basis of what your audience needs. In addition, it is going to reflect a much more relevant and more valuable brand voice.

 

The graphical representation below is a comparison of the two years in respect of Digital Marketing expenses:

 

The Forrester report concludes by giving an intuition from search engine giants, Google and Yahoo, who are planning to embed ads into mobile device displays. Just to be true, I would like if this prediction goes on to prove wrong — otherwise, I cannot even figure out in my mind how an ad-kind-of mobile screen would be!